Programme Direction

Objective, Mission and Vision

Core goals and long-term development direction of the One District One Product Programme.

Programme Objectives

The main objectives of the One District One Product Programme are as follows:

  • Preservation and development of local crafts and skills and promotion of the art.
  • Increase in incomes and local employment resulting in decline in migration for employment.
  • Improvement in product quality and skill development.
  • Transforming products in an artistic way through packaging and branding.
  • To connect production with tourism through live demos and sales outlets for gifts and souvenirs.
  • To resolve issues of economic difference and regional imbalance.
  • To take the concept of ODOP to national and international level after successful implementation at state level.

Mission and Vision

Core direction for district-led industrial development.

One District One Product Programme is aimed at creating product-specific traditional industrial hubs across 75 districts that will promote traditional industries which are synonymous with the respective districts of the state.