Objective

The main objectives of the One District One Product Scheme of Uttar Pradesh are  as follows:

  • Preservation and development of local crafts / skills and promotion of the art.
  • Increase in the incomes and local employment (resulting in decline in migration for employment).
  • Improvement in product quality and skill development.
  • Transforming the products in an artistic way (through packaging, branding).
  • To connect the production with tourism (Live demo and sales outlet – gifts and souvenir).
  • To resolve the issues of economic difference and regional imbalance.
  • To take the concept of ODOP to national and international level after successful implementation at State level.